Geographic market areas are always in flux. Customers are moving in and out, and the needs of those customers continue to evolve based on their telecom usage and needs.
Location-based intelligence offers one of the most accurate, up-to-date sources of information related to the telecom behaviors of your target audience. As you plan an entry into a new market, this information should be a key component of your efforts to build a go-to-market strategy and market your brand to these prospects.
Here are some of the biggest contributions location-based intelligence can make to your go-to-market strategy.